Improving landscape in Urban Green Infrastructure with Branding Approach

Khoramshahi, Hediyeh; Haghighatbin, Mehdi; Pourjafar, Mohamadreza

Improving landscape in Urban Green Infrastructure with Branding Approach

Document Type : Original Research

Authors

H. Khoramshahi ¹

M. Haghighatbin ¹

M. Pourjafar ²

¹ Department of Architecture, Faculty of Arts, Tarbiat Modares University, Tehran, Iran

² Department of Urban Planning, Faculty of Arts, Tarbiat Modares University, Tehran, Iran

Abstract

Problem: The problem addressed in this research is the potential conflict between economic goals in urban branding and the long-term health of urban ecosystems. Specifically, there is concern that focusing solely on economic aspects in urban design may jeopardize the health of the urban ecosystem and lead to severe damage over time.

Target: The primary objective of this research is to develop an urban brand that prioritizes sustainability and enhances the health of the ecosystem within cities. The aim is to provide solutions for maintaining and strengthening social and environmental interactions through landscape design in urban green infrastructures.

Method: The research adopts an applicable-science approach with a descriptive-analytical method. Data collection is primarily library-based, focusing on gathering information about urban green infrastructure, particularly paths and spaces, and their role in fostering sustainability and social and environmental interactions.

Result: Based on the collected information, the research identifies the key components and principles of urban green infrastructure. The two major components are paths and spaces, which form the structure of green infrastructure. Additionally, the research outlines principles such as multi-functionality, communication, synchronization, process-oriented design, and strategic planning as fundamental to the development of sustainable urban branding through landscape design.

Keywords

urban green infrastructure

urban Branding

ecological landscape design

sustainable landscape design

Subjects

Urban Scape

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