Subject: Letter to the Editor and Publication Ethics Statement To the Editor-in-Chief, I, [Name of the corresponding author], the author responsible for the manuscript titled “[Article Title],” hereby certify and undertake the following: This manuscript has not been published previously in any journal, either domestic or international. For the purpose of review and potential publication, it has been submitted to the Journal of Urban Design Discourse as a literature review and theoretical overview of contemporary literature. Until the manuscript has undergone full review and peer assessment and a final decision has been issued by the journal, it will not be submitted to any other journal. In the course of conducting this research and preparing the manuscript, all applicable national laws and the professional ethical standards related to the research topic have been observed, including respect for the rights of participants, organizations, and institutions, as well as the rights of authors and contributors. This manuscript has been prepared and written as a result of the research activities of myself and the co-authors listed below, in the order indicated, and the rights of all individuals who have contributed to this work in any capacity have been respected. Name and Surname of the Corresponding Author — Date — Signature Names and Signatures of Other Authors (in the order they appear in the manuscript): First Author — Date — Signature Second Author — Date — Signature Third Author — Date — Signature Additional Authors — Date — Signature

Improving landscape in Urban Green Infrastructure with Branding Approach

Document Type : Original Research

Authors

1 Department of Architecture, Faculty of Arts, Tarbiat Modares University, Tehran, Iran

2 Department of Urban Planning, Faculty of Arts, Tarbiat Modares University, Tehran, Iran

Abstract
Problem: The problem addressed in this research is the potential conflict between economic goals in urban branding and the long-term health of urban ecosystems. Specifically, there is concern that focusing solely on economic aspects in urban design may jeopardize the health of the urban ecosystem and lead to severe damage over time.

Target: The primary objective of this research is to develop an urban brand that prioritizes sustainability and enhances the health of the ecosystem within cities. The aim is to provide solutions for maintaining and strengthening social and environmental interactions through landscape design in urban green infrastructures.

Method: The research adopts an applicable-science approach with a descriptive-analytical method. Data collection is primarily library-based, focusing on gathering information about urban green infrastructure, particularly paths and spaces, and their role in fostering sustainability and social and environmental interactions.

Result: Based on the collected information, the research identifies the key components and principles of urban green infrastructure. The two major components are paths and spaces, which form the structure of green infrastructure. Additionally, the research outlines principles such as multi-functionality, communication, synchronization, process-oriented design, and strategic planning as fundamental to the development of sustainable urban branding through landscape design.




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