Assessing the social effects of tourism on quality of life with the prevalence of Covid-19 in the city of Tabriz

Document Type : Original Research

Authors

1 PhD student of Urban Planning, UAE Branch, Islamic Azad University, Tehran, Iran

2 Assistant Professor, Department of Architecture and Urban Planning, East Tehran Branch, Islamic Azad University, Tehran, Iran.

3 Assistant Professor, Department of Architecture and Urban Planning, Maragheh Branch, Islamic Azad University, Maragheh, Iran.

Abstract
Aims: With the onset of Covid-19 in the world, one of the crises that has arisen in the field of tourism industry, which in turn has affected the quality and well-being of the lives of residents in tourist areas, among which it is very necessary to pay attention to the social effects of tourism. The present research aims to measure the social effects of tourism on the quality of life in Tabriz city with the onset of Covid-19.

Methods: The current research is descriptive-analytical and survey. The statistical population of the research is the population over 18 years old in Tabriz city. Structural equations (EMS) with Amos and SPSS software were used for data analysis.

Findings: The findings show that interpersonal trust, attachment to place, understanding of social effects and Covid-19 have the greatest effects on the quality of life of residents with the effect coefficient of 0.825, 0.801, 0.735 and 0.711 respectively. The city of Tabriz has had in terms of tourism.

Conclusion: As a result, when people enter a place (tourism), they choose social behavior and environmental behavior to protect the place in order to help its practical purpose (tourism benefits) and thus They support the development of tourism. This, in turn, can play an effective role in realizing other key goals of stability, well-being and improving the quality of life of the residents of Tabriz during the time of Covid-19 and epidemics and after.

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