Promotion of Tourism Development of Urban Historical-Cultural Places by Re-Creation in the Historical-Cultural Contexts of Tabriz City (Case Study : Zone 8)

Aglara, Ladan; Ahmadzadeh, Hassan; Panahi, Ali

doi:10.48311/UDD.5.3.1

Promotion of Tourism Development of Urban Historical-Cultural Places by Re-Creation in the Historical-Cultural Contexts of Tabriz City (Case Study : Zone 8)

Document Type : Original Research

Authors

L. Aglara ¹

H. Ahmadzadeh ²

A. Panahi ²

¹ PhD Student of Geography and Urban Planning, Tabriz Branch, Islamic Azad University, Tabriz, Iran.

² Assistant Professor, Department of Geography and Urban Planning, Tabriz Branch, Islamic Azad University, Tabriz, Iran.

https://doi.org/10.48311/UDD.5.3.1

Abstract

Problem: The historical areas and centers of the city of Tabriz contain precious treasures of human historical and cultural works. In order to prevent the reduction of the importance of these historical centers, it is necessary to implement regeneration plans. that the implementation of tourism projects can lead to the re-prosperity of the eight city of Tabriz.

Aim: Promote the tourism development of urban historical-cultural places by recreating the historical-cultural contexts of zone 8 of Tabriz city.

Methods: The current research method is descriptive-analytical, and library studies and a researcher-made questionnaire were used to collect data. The statistical population of the research includes the entire population of the eight zone Tabriz, and based on the Cochran formula, the sample size was 375 people. Exploratory factor analysis methods along with multivariate regression method were used for data analysis.

Findings: Based on the results of the research, four basic factors were discovered and the results showed that all regeneration factors involved in the development of tourism have significant relationship with the promotion of tourism in the historical-cultural places of Tabriz, and according to the socio-cultural factors (0.612), Physical factor with (0.507) and architectural quality index with (0.462), economic factor with (0.325) and environmental factor with (0.296) have the most to least effect in promoting tourism development.

Conclusion: As a historical context with an approach to urban tourism in historical-cultural places, the eight zone has opportunities and strengths that can help to create lively spaces and tourist-friendly places by relying on them.

Keywords

tourism

Urban regeneration

historical-cultural context

Tabriz city

Subjects

Urban Design Theories

[1]. Pourahmad, A., farhudi, R. A., Zangane Shahraki, S., & Shafaat Gharamaleki, T. 2021. Explaining the Pattern of Historical Texture Regeneration with Tourism Development Approach (Case Study: Tabriz City). Geography and Planning, 24(74), 43-60. doi: 10.22034/gp.2021.11052. [In Persian].
[2]. Rezvani, L., ahmadzadeh, H., & Houshyar, H. 2021. Regeneration of Worn-Out Textures with a Scenario-Based Planning Approach Case Study: Worn-Out Textures of Urmia Border City. journal of border studies, 9(2), 77-86. [In Persian].
[3]. Zanganeh, M., Abavisani, K., & bozuei, M. 2023. Assessing the social capital of worn-out citizens to realize the urban regeneration approach (Case Study: Neighborhood of a Jaghtai City). Geography and Urban Space Development, 10(4), 1-18. doi: 10.22067/jgusd.2023.75554.1175, [In Persian].
[4]. Zeynali Azim, A., Babazadeh Oskouei, S., Mehmani, R., Faraji, S., & Rafizadeh, M. 2023. Evaluation of Urban Regeneration in the Historical Context of Tabriz City with a Culture-Oriented Approach. Sustainable Development of Geographical Environment, 5(8), 51-69. doi: 10.48308/sdge.2023.103833. [In Persian].
[5]. Blasco, L. & Recuero, N. & Martin, S. 2019. The cornerstones of museum performance. A cross-national analysis, Museum Management and Curatorship, 34(2), 211-233. https://doi.org/10.1080/09647775.2018.1516562
[6]. Smith, M.K., Pinke-Sziva, I. and Berezvai, Z. 2023, The relative importance of culture in urban tourism: implications for segmentation", Consumer Behavior in Tourism and Hospitality, 18(2), 157-173. https://doi.org/10.1108/CBTH-01-2022-0026.
[7]. Sonya H. & Jennifer, R. & Brendan, K. 2021. Place and Destination Branding: A Review and Conceptual Mapping of the Domain, Journal Uropean Management Review, 18(2), 171-185. http://dx.doi.org/10.1111/emre.12433
[8]. Sheikhinasab, M., azani, M., Mehdi Momeni, M. M., & Mohammadi Dehcheshmeh, M. 2021. The Analysis of Factors Affecting the Reconstruction of Historical Textures from the Perspective of Tourism Development. Geography and Urban Space Development, 8(1), 123-144. doi: 10.22067/jgusd.2021.48366.0. [In Persian].
[9]. Jarle, A. & Havard, N. & Hauglandc, A. 2020. Destination cobranding in interorganizational networks: Assessing the role of central tourism organizations, Journal of Destination Marketing & Management, 17, 10-17. https://doi.org/10.1016/j.jdmm.2020.100466.
[10]. Cai, A. 2019, Cooperative branding for rural destinations, Annals of Tourism Research, 29(3), 720-742. https://doi.org/10.1016/S0160-7383(01)00080-9
[11]. Khodaei, Y., kargar, B., & sarvar, R. 2022. Survey of Urban Tourist Role and Effects on Zanjan City's recreation. Regional Planning, 11(44), 291-308. doi: 10.30495/jzpm.2022.4122, [In Persian].
[12]. Yazdani, M., & dadazade, P. 2018. The Recreation of historical centers of cities in Iran based on tourism and integrating strategic planning and network analysis (ANP- SWOT); A case study of historical texture of Tabriz metropolis. Geographical Journal of Tourism Space, 7(26), 105-122. [In Persian].
[13]. Pourhamrah, Khadijeh, & Ahmadzadeh, Hassan. 2022. Evaluating the Relationship between Tourism Development, Economic Sustainability and Municipal and Citizenship Incomes (Case Study: Tabriz Metropolis). Journal of Urban Economics and Planning, 3(4), 38-51. https://sid.ir/paper/1035562/en. [In Persian].
[14]. Alalhesabi, M., & Mazarei, M. 2021. Identifying the Tourism Route in the Historical Context of Bushehr with the Culture-Based Tourism Approach. Tourism Management Studies, 17(59), 39-74. doi: 10.22054/tms.2022.69606.2745. [In Persian].
[15]. Mavedat, E. 2022. Assessing the Branding Network of the Historical Texture of Cities with a Tourism Approach, Case Study: Dezful City. urban tourism, 8(4), 13-27. doi: 10.22059/jut.2022.326985.926. [In Persian].
[16]. Pourahmad, A., Farhudi, R., zangeneh shahraki, S., & Shafaat Gharamaleki, T. 2021. Assessing the Tourism Capabilities of Historical Textures for Urban Regeneration (Case Study: Tabriz city). Tourism Management Studies, 16(53), 201-232. doi: 10.22054/tms.2021.50800.2293. [In Persian].
[17]. Sheikhinasab, M., azani, M., Mehdi Momeni, M. M., & Mohammadi Dehcheshmeh, M. 2021. The Analysis of Factors Affecting the Reconstruction of Historical Textures from the Perspective of Tourism Development. Geography and Urban Space Development, 8(1), 123-144. doi: 10.22067/jgusd.2021.48366. [In Persian].
[18]. Tan, J.; Wang, K.; Gan, C.; Ma, X. 2023, The Impacts of Tourism Development on Urban–Rural Integration: An Empirical Study Undertaken in the Yangtze River Delta Region. Land, 12, 1365. https://doi.org/10.3390/land12071365.
[19]. Al-Alwani & Al-Fatlawi, 2023, Urban heritage redevelopment model within historic centre of Hilla, Iraq, International Journal of Sustainable Building Technology and Urban Development. 14(2), 247-259. https://doi.org/10.22712/susb.20230019.
[20]. García, A, A, 2021, Relationship between Blue Economy, Cruise Tourism, and Urban Regeneration: Case Study of Olbia, Sardinia, Journal of Urban Planning and Development, 147(3), https://doi.org/10.1061/(ASCE)UP.1943-5444.0000712.
[21]. Kordej-De Villa, Ž., Šulc, I. 2021. Cultural Heritage, Tourism and the UN Sustainable Development Goals: The Case of Croatia. In: Andreucci, M.B., Marvuglia, A., Baltov, M., Hansen, P. (eds) Rethinking Sustainability Towards a Regenerative Economy. Future City, vol 15. Springer, Cham. https://doi.org/10.1007/978-3-030-71819-0_19.
[22]. Cocola-Gant, A.; Lopez-Gay, A. 2020, Transnational gentrification, tourism and the formation of ‘foreign only’ enclaves in Barcelona. Urban Stud, 57, 3025-3043. http://dx.doi.org/10.1177/0042098020916111.
[23]. Leccis, F. 2023, Urban Regeneration and Touristification in the Sardinian Capital City of Cagliari, Italy. Sustainability, 15, 4061. https://doi.org/10.3390/su15054061.
[24]. Lei, H.; Zhou, Y. 2022, Conducting Heritage Tourism-Led Urban Renewal in Chinese Historical and Cultural Urban Spaces: A Case Study of Datong. Land, 11(12), 2122, https://doi.org/10.3390/land11122122.
[25]. El Faouri, B.F.; Sibley, M. 2022, Heritage-Led Urban Regeneration in the Context of WH Listing: Lessons and Opportunities for the Newly Inscribed City of As-Salt in Jordan. Sustainability, 14, 4557. https://doi.org/10.3390/su14084557.
[26]. Wu, H.-C., & Li, T. 2017. A Study of Experiential Quality, Perceived Value, Heritage Image, Experiential Satisfaction, and Behavioral Intentions for Heritage Tourists. Journal of Hospitality & Tourism Research, 41(8), 904-944. https://doi.org/10.1177/1096348014525638.
[27]. Hatami, A., Mokhtari Malekabadi, R., Barzegar, S., & Shokri Firoozjah, P. 2021. Providing a model for recreating the historical context of Gorgan with a tourism development approach. Geographical Planning of Space, 11(40), 1-18. doi: 10.30488/gps.2020.249129.3307. [In Persian].
[28]. Ruhanen, L., & Whitford, M. 2019. Cultural heritage and indigenous tourism. Journal of Heritage Tourism, 14(3), 179-191. http://dx.doi.org/10.1080/1743873X.2019.1581788.
[29]. Pérez Guilarte, Y., & González, R. C. L. 2018. Sustainability and visitor management in tourist historic cities: The case of Santiago de Compostela, Spain. Journal of Heritage Tourism, 13(6), 489-505. http://dx.doi.org/10.1080/1743873X.2018.1435665.
[30]. Nemati M., 2021, The role of urban management in the recreation of historical tourism centers; A case study of historical houses in Shiraz, Tourism Research and Sustainable Development 5(2(61), 61-70 [In Persian].
[31]. Karimzadeh, A., Shahriari, S. K. A., & Ardeshiri, M. 2019. Identifying impact of urban tourism on historical context regeneration from viewpoint of local residents’ by using analysis method (Case Study: Shiraz City). Regional Planning, 8(32), 127-140.
[32]. Kim, J.Y.; Kim, J.H. 2022, Urban Regeneration Involving Communication between University Students and Residents: A Case Study on the Student Village Design Project. Int. J. Environ. Res. Public Health, 19, 15834. https://doi.org/10.3390/ijerph192315834.
[33]. Galdini, R, 2007. Tourism And the City: Opportunity for Regeneration, Tourismos: An International Multidisciplinary Journal of Tourism 2(2). 95-111.
[34]. Bec, A., Moyle, B., Timms, K., Schaffer, V., Skavronskaya, L., & Little, C. (2019). Management of immersive heritage tourism experiences: A conceptual model. Tourism Management, 72, 117-120. https://doi.org/10.1016/j.tourman.2018.10.033.
[35]. Zeynali Azim, A., & Karami, I. 2023. Integrated assessment of city residents' satisfaction with viability in Tabriz city by structural equation method (Case study: Zone 8). Researches in Earth Sciences, 14(3), 155-178. doi: 10.48308/esrj.2023.103547.