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The subject of this article is to study the factors and criteria of urban street desirability and citizens' expectations from them. The problem of research is the lack of accurate knowledge of the components of urban street utility in its various sequences. The theoretical proposition of the research is that the existence of quality in the physical, spatial, semantic-symbolic and activity-social components leads to vitality, memory, safety and flexibility as dimensions of citizens' expectations of the urban street. . The research method of the article includes descriptive-analytical and survey methods. Data collection method Interview is an open and semi-structured questionnaire. The statistical population of citizens is three sequences from Valiasr Street.
The results of the research show that vitality and memory play an important role in meeting the expectations of citizens from the city street. The two dimensions of flexibility and safety play a lesser role than these other two dimensions. The proximity of the importance of the four components leads to greater desirability. For the desirability of an urban street, the role of physical, spatial, semantic and activity components is very different according to the nature of the street sequence, but the effectiveness of all four components in creating desirability and creating a unique street character is very important. Physical and spatial components lead to greater vitality and safety, and semantic and activity components lead to greater memory and flexibility.

Keywords: Vitality, Memory, Flexibility, Safety, Body and Space, Activity and Meaning

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